Level: Bachelor Semester –Spring Year: 2015
Programme: BHM/BBA/BBA-BI/BBA-TT/BCIS/BHCM Full Marks: 100
Course: Principles of Management Pass marks: 45
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Very Short Answer Questions 10*2
Attempt all the questions.
- Differentiate between managerial skills and managerial roles.
- Show your acquaintance with the term “corporate social responsibility”.
- Define environmental scanning.
- Distinguish between authority and responsibility.
- Give any two differences between formal and informal organization.
- Define paternalistic leadership style.
- Define organizational conflict.
- What is vertical communication?
- Explain Management by objectives (MBO).
- State the elements of effective control system.
Descriptive Answer Questions
Attempt any six questions: 6*10
- What are the major issues and challenges that managers confront today? Explain.
- Give the concept of strategic planning. How is it formulated and implemented? Explain.
- Define organizing. Explain its process and emerging issues behind it.
- Compare and contrast the findings of behavioural and situational approach to leadership.
- Define teams. Explain the strategies for effective team management.
- What is organizational change? Explain the techniques to overcome resistance to change.
- Define total Quality Management (TQM) and point out its components. Briefly explain the techniques and tools of TQM.
Case Analysis 20
18. Read the case situation given below and answer the following questions that follow. Google’s problems in China-
USA based, Google the leading Internet search engine company in the world started providing its services in China in 2000. Though Google soon became the leading search engine in the Chinese market, it started losing its market share in couple of years. In China, the Internet content was heavily censored by the government and users searching on Google’s site experienced inordinate delays. By 2005, Chinese search engine company Baidu emerged as the leading internet search company in China. To compete with Baidu, Google decided to launch a Chinese website www.google.cn and agreed to censor its content. Google had been providing services for users in China through its global search engine www.google.com, which has its server’s n the US. This meant that the content had to pass through Chinese firewalls, which often stalled the browser and slowed it down.
The slowdown was also associated with filtering and censorship carried out by the Chinese government and Internet service providers (ISPs). For this reason, Google decided to place its servers in China and agreed to self-censor the content and let the users know of it. However, human rights activists and advocates of freedom of the press all over the world expressed their displeasure at Google’s move. Google wanted to have a major presence in China. The market was lucrative because of its size. China had the second largest number of Internet users after the US. Google felt that only a local presence could help it to provide better and reliable services to customers. To operate in China, Google needed an Internet Content Provider license, which required it to filter its content. In April 2005, after obtaining permission from the Ministry of Information Industry in China, Google announced the opening of a representative office in Shanghai (Mainland China), and registered the URL www.google.com.cn….
Analysts said that with Internet users would have a better experience after the launch of Google.cn, and Google may once again emerge as the most preferred search engine in the country. According to findings reported by Keynote Systems in January 2006, Google was in a strong position to challenge Baidu in the Chinese search engine market. The study concluded that Chinese users, once they started using Google, preferred it to any other search engine.
- Examine the problems faced by Google in China.
- Comment on the business environment, especially the legal environment in the Chinese internet industry.
- Evaluate the impact of government regulation on the operations of foreign internet companies like Google in China.
- What measures would you recommend Google to take in order to retain its competitive advantage in China?