Level: Bachelor Semester-Fall Year: 2017
Programme: BBA/BBA-BI/BCIS/BBA-TT/BHM/BHCM Full Marks: 100
Course: General Psychology Pass Marks: 45
Candidates are required to give their answers in their own words as far as practicable.
The figures in the margin indicate full marks.
Very Short Answer Questions
Attempt all the questions. 10*2
- Illustrate the goals of scientific psychology.
- What are the structures of the brain that control emotion, learning, memory and motivation?
- Define a low ball technique?
- “Perception considered as top down Process’ justify this statement.
- How do the sense of taste and smell work?
- How do you differentiate punishment and negative reinforcement?
- What dose Schachter-singer’s theory of emotion state?
- What is I.Q.? How can we calculate it?
- What are the cognitive factors in stress?
- Define an Id, ego and Superego.
Descriptive Answer Questions
Attempt any six questions. 6*10
- What are the different research methods in Psychology? Compare and contrast case study and survey. Explain experimental method in brief.
- “Neuron plays the vital role in transferring the information from body to the brain centers and brain to body parts.” Explain the different structures and functions of neurons.
- Explain Gestalt law of perceptual organization.
- What is Parallel Distributed Processing Model of memory? Explain it.
- Define Social learning theory. Explain its importance in organization.
- What are the determinants of intelligence? Why do different individual have different level of I.Q.?
- Define personality. Often it is seen that personality is determined by biological and environmental factors. Discuss heredity and environment as the main determinants of personality.
Case Analysis 20
- Read the following text carefully and answer the questions given below:
Dibya did the first full time job after the completion of his Bachelors as clerical assistant. He had to take this job to support for his further studies. He found working as the clerk very boring and tedious. He had long working hours of 9 am to 5 pm. The work consisted to filing various letters and forms and each day he had to stand for hours in front of a long line of file cabinets. I salary was just Rs.8000/- per month for such a long working hours. Later, he discovered that he could finish his work in about two hours and then spend the remaining of the entire work day doing nothing. He learnt to work in slow motion turning his brain off so that he could stand there for hours after hours after hours as the clock ticked away the minutes. The only he enjoyed was his lunch and recess breaks. He didn’t quit and stuck the job because he needed the money for his further education.
In his office, there is another staff working in the same post who is one year senior to him in his college. He rarely reaches office on time and often disappears for many hours during the middle of the day. But he was paid Rs. 10,000/- more than what Dibya has been paid. The difference in salary really insults Dibya. Dose the seniority of just one year qualify him for the higher salary? How can I also get the same perks? He then found out that he is the son of politician and so now concludes that his larger salary reflects the fact that his father is someone powerful. This fact made Dibya loose any motivation to perform better in his job.
One morning Mandy waited for the light to change so that she could cross the street to school. As the light in her direction turned green, she stepped off the curb. Suddenly, Mandy froze as a car shot right past her through the red light and crashed into a car already in the intersection. Mandy was not hurt. The car that went through the red light was not that close to her, but she felt terrified, then weak and shaky. She was so upset that she started to cry. That morning at school, whenever Mandy thought about the accident she had seen she felt nervous and shaky. By lunchtime when she talked to her friend about the accident, she showed off that she had been brave enough to face situation with ease, though she had still got the shaky feeling. She was beginning to get angry towards the driver of the car that had run the red light. Although Mandy was not physically hurt, her mind and body were experiencing a strong emotional reaction to a dangerous situation and whole day she found herself being lost in the same accident and she ended up in leaving her school for her home before her class got finished.
- Make the distinction between felt emotions and displayed emotions. Illustrate it with the example of Mandy.
- What are the implications of emotions in an organization?
- Illustrate the factors affecting the work motivation.
- Explain the type of motivation depicted in Dibya’s case. What would you do as the manager to address the above situation?